About
New Sahraa

Our History

The company was founded in the year 1981 by our founding father Mr. MATTER KHAMIS ALMAZROUEI.

It was originally named as Al Ittifaq Cars. From 1991 to 2002, we also dealt in motorcars under the name of Sahraa cars. After the passing away of the founding father Mr MATTER KHAMIS his son Mr. MOHAMMED MATTER ALMAZROUEI took over the reins of the company and renamed the company New Sahraa as a sole proprietorship. Through the leadership of the founding father, the business has grown and we are an established name in the market. His vision for the company was to make available cars, which people aspired for at the lowest prices. Our commitment to our customers is to deliver quality at fair prices.

We started buying cars in bulk and gave the advantage of the price to our customers as stated in our slogan WE BUY MORE! YOU PAY LESS!!

We have two branches located at prime business hubs in Abu Dhabi. Toyota and Lexus are our flagship brands. We also deal in various other brands. Our HO is located in Motor world Abu Dhabi. The showroom has a display strength of 70 units.

The company is driven by the vision of the founding father and has explored new markets. We sell cars in good numbers in countries spread around the globe. The company has carved out a niche for itself in the export market.

The management of the company is a team of professionals with vast experience in the auto industry. Each of them is inspired and fired up with an unwavering commitment to customer service. Our team believes in building lasting relationships with our customers by ensuring satisfaction.

The company believes in making and meeting commitments. To ensure timely deliveries, the company has set up a dedicated logistics division.

New Sahraa Car Exhibition brings top end vehicles to Middle East customers. We specialize in both brand new and used segment automobile trading and handle vehicles from all leading brands. If you are looking for an option to buy a high quality vehicle for the best possible price New Sahraa is the best partner.

We have a large stock of vehicles to meet the various demands of quality seeking customers. New Sahraa brings a range of vehicles belonging to different types like Sedans, SUV’s, Pickup’s, Hatchback’s etc from all global brands.

Always being customer oriented and maintaining a healthy supply chain with our global brands makes New Sahraa one of the best vehicle dealers to operate with. Our technical assistants and customer care professionals can cater to both vehicle enthusiasts and first-time buyers by providing outstanding customer assistance.

We always purchase our stock in large lots, which means New Sahraa is always in a position to offer our customers with the best possible offers and unbelievable vehicle prices.

Our Used Car Services

Apart from providing trusted services in the brand new vehicle segment, New Sahraa also provides premium services in the used car arena. Every vehicle that we bring via our used vehicles division is subjected to a very transparent and fair process of evaluation. We take your vehicle to a more visible market place so that your used vehicle is always gets the best possible price. Our vehicle experts always meticulously check and appraise each and every vehicle that we take for trading and refurbish it, so that the ultimate customer takes delivery of a dependable vehicle.

We are authorised evaluators for most of the leading banks in the U.A.E.

If you are looking to buy or sell any kind of vehicle rush to New Sahraa Car Exhibition today itself!